Enabling valuable connected customer experiences.

We unlock the full value of customer experiences with bold, innovative solutions.

Round Element

Enhancing customer experiences allowing you to...

Understand
Transform data into actionable insights with in-depth analysis, strategic frameworks, and predictive modeling to enhance customer experiences.

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Detailed data analysis uncovering actionable insights

Detailed data analysis uncovering actionable insights

Data frameworks/solutions, design, and planning

Data frameworks/solutions, design, and planning



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Insight prioritisation and activation

Insight prioritisation and activation

Predictive & Responsive modelling

Predictive & Responsive modelling

Deliver
Deliver tailored, holistic CX solutions. Solving complex technical challenges with bespoke, expert deliveries.

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Implementation & Integration design solutions

Implementation & Integration design solutions

RT Decisioning & Next Best Interactions

RT Decisioning & Next Best Interactions

Custom environmental automations

Custom environmental automations

Business transformations

Business transformations

Connect
Connect consistent CX across ecosystem. Unlock the value of a connected CX with centralised, consistent interactions.

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Full omni-channel design & execution

Full omni-channel design & execution

Centralised & consistent offer interactions

Centralised & consistent offer interactions

Align the Ad & Mar Tech environments

Align the Ad & Mar Tech environments

Operational automations

Operational automations

Manage
Manage personalised CX at scale. Accelerate CX with relevant interactions at each moment, across every channel.

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Campaign design & delivery

Campaign design & delivery

Analytics as a Service

Analytics as a Service

Execution design & delivery

Execution design & delivery

Best practice evolution fit for purpose

Best practice evolution fit for purpose

Measure
Measure the impacts of CX enhancements. Understand the full value of CX, turning results into continuous enhancement.

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Performance measuring & learnings

Performance measuring & learnings

Offer performance & evolution

Offer performance & evolution

NPS/CSAT CX impact analysis

NPS/CSAT CX impact analysis

Consistent evolutions and CX improvements

Consistent evolutions and CX improvements

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Detailed data analysis uncovering actionable insights

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Data frameworks/solutions, design, and planning

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Insight prioritisation and activation

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Predictive & Responsive modelling

Deliver Icon 1

Implementation & Integration design solutions

Deliver Icon 2

RT Decisioning & Next Best Interactions

Deliver Icon 3

Custom environmental automations

Deliver Icon 4

Business transformations

Connect Icon 1

Full omni-channel design & execution

Centralised & consistent offer interactions

Align the Ad & Mar Tech environments

Connect Icon 4

Operational automations

Manage Icon 1

Campaign design & delivery

Manage Icon 2

Analytics as a Service

Manage Icon 3

Execution design & delivery

Manage Icon 4

Best practice evolution fit for purpose

Measure Icon 1

Performance measuring & learnings

Measure Icon 2

Offer performance & evolution

Measure Icon 3

NPS/CSAT CX impact analysis

Measure Icon 4

Consistent evolutions and CX improvements

Core Services

Strategise, implement, and optimise

Strategic Consulting & Advisory

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We assess the feasibility of your business goals and provide clear steps to help you achieve them, no matter the starting point.

Implementation

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We align technology with your goals to drive real results, going beyond software to ensure it works for you.

CXM Operations

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Keep your focus on what matters while we handle the rest. Our team steps in to give you the resources you need without missing a beat.

Stronger together

Partnering to elevate your experience

Resources

Latest Resources

Explore our CXM Resource Hub – your go-to destination for expert insights, guides, and the latest tools to unlock the full value of customer experiences.

HCL Software

Resource

CRAFT CXM

July 14, 2025

7 Minute read

Adobe Partner

Resource

CRAFT CXM

March 4, 2025

HCLMC

Resource

CRAFT CXM

February 28, 2025

1 Minute read

Get in Touch

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